Founded by H.M. Queen Silvia of Sweden
We’re proud to once again be trusted by the World Childhood Foundation to help tell their story, through a new explainer film designed for a global audience.
Child sexual abuse is one of the most urgent and difficult issues of our time. It’s complex, sensitive, and often hard to confront, which can make it just as hard to communicate. How do you raise awareness without overwhelming people? How do you speak about the problem in a way that invites action, rather than avoidance?
That was the challenge.
Working with Childhood’s new visual identity, we set out to create something clear, focused, and universally understood across their international offices; from Sweden to Brazil to the US. By embracing a restrained colour palette and building the visual language around simple, dynamic dots, we found a way to balance seriousness with accessibility.
The result is a film that approaches a heavy subject with clarity and care, while still pointing firmly towards solutions. With a tone inspired by the precision and optimism of the tech world, the aim is to engage everyone from grassroots organisations to decision-makers, and to reinforce a simple but powerful message: change is possible when we act together.
We’re incredibly grateful for the trust, and proud of what we’ve created together. Most importantly, we hope it inspires you to see the role you can play in protecting children and supporting the fight against sexual abuse.
Client: Childhood
Production: Tönt
